Todd Shelton logo

Todd Shelton is a wardrobe for daily and long-term consistency. All-cotton blue jeans are the foundation. Solid-colored button-ups and crewneck t-shirts complete it. The wardrobe was edited to three products over two decades. The style is neutral. You can read about neutral style here. The purpose is to simplify getting dressed and buying clothes.


Todd Shelton founded the brand in 2003 and started the New Jersey factory in 2012. All products are made there. He runs the factory today. The purpose of the factory is control over production and continuity of fit. The founding story is here. A note from Todd is here.