Every time I needed new clothes it felt like starting over. The products I learned to like were always changing or disappearing. The fits and fabrics were never the same twice.

In 2000 I moved to New York City after college. I worked for a fashion brand during the day and went to design school at night. After three years I released my first product: a long-sleeve t-shirt. I made it in standard and in-between sizes.

I sold directly at street markets in Soho on weekends. In 2005 I built a website. By 2009 I had enough online sales to leave my day job. Sales grew, but problems with manufacturers grew too.

An order with a pant factory in Brooklyn was six weeks past due. I called every week. Finally, the owner, Mr. Hertling, told me: "We'll get to your order when we get to it. If that's not good enough, you need to make a decision."

I decided to start a factory. I told a vendor I knew from my day job. He said, "Come talk to me and my business partner in East Rutherford." They offered me space in their building. That's how I landed in New Jersey.

That was early 2012. I moved into a back corner of their building, bought my first machines, hired a full-time seamstress, and placed a help wanted ad for a jean maker. Gabriel replied. He had just arrived from the Dominican Republic, where he worked in a GAP jean factory. He taught us how to make jeans and stayed six months. Mr. Chin answered the same ad. A former shirt factory owner from India, he spent three months with us.

For the next decade we learned how to make clothing and run a factory. The factory gave us control. I used it to solve fit problems. If a customer needed an adjustment, we made it. If enough customers needed the same adjustment, we created a new fit option. Each solution created new complexity. We could fit anyone, but almost no one wanted to navigate the options.

The collection had the same problem: too many products. Khakis are a different mindset than jeans. Stretch jeans don't hold their fit through the day. A plaid shirt requires a style decision every time you wear it. The collection was asking the customer to make too many decisions. The products were pulling him in different directions.

In late 2023 I simplified our fits. In January 2025 I discontinued everything except cotton jeans, solid colored button-ups, and crewneck t-shirts.

Three products remain. They don't change.